useful messages and graphics – gives a sense of the big picture inherent in open innovation and leveraging social media. Connects to a nice ecosystem of folks in this area.
As crowdsourcing models evolve, they can be used in a semi-open innovation model that has actual potential to address the “squeeze”. We’ve also seen tremendous value with a virtual private expert network (vPEN) model – a retained, contingent network of 20 to 30 people with different areas of expertise that organizations can look to for help….
Love the idea of an agile cooperative group able to flex their knowledge muscles to solve a particular problem, or at least point in the right direction.
See if people are clicking on this link:http://bit.ly/fXHn0Z+
Test monetization early. You can fool yourself into believing that there is inherent value in your product but you only really know when somebody has to get out a credit card and part with hard-earned money.
Great blog post coming out of Mark Suster’s blog, interviewing Internet pioneer Bill Gross. In this excerpt about testing monetization, there are a number of models, some of which work better than others. It’s really useful to have a testing environment for monetizing products and services, whereby you can get really useful and qualitative customer feedback, to ensure the little tweaks that can accelerate and improve monetization.
The sales presentation is only a small part of the sales meetingA potential customer has many ways to get information about your product:
- There is information on your web site
- Your competitors bring the client up the learning curve about the industry
- In your preparation phone calls with the prospect, already a lot of information gets exchanged
- Maybe you sent the customer a copy of the slides of the sales presentation in advance
- There could be a product demo that the client already has been playing with
Sales is the lifeblood of any organization. This author writes about the importance and value of the face to face meeting, which gives your prospect-client a real ability to kick-the-tires and see if s/he can trust you – to the extent that’s possible to figure out during that precious time.
And it would be even better to find ways for the back-office staff to generate some revenue, perhaps by billing a customer for some in-house program control, supply chain management or purchasing work, he added.
Executives are re-assessing how to grow during tough times – and remixing their people resources in both front and back offices to support growth by leveraging their talents and knowledge of the organization. Makes a lot of sense!
Canadians are spending much more time online than people from other countries, with an increasing number of older users propelling that growth, according to a new study of Internet habits.
Go Canada Go! – I recall hearing CTV media analyst Kris Able saying that while Canadians do spend more time online, on the purchase side of the equation, they tend to spend more time weighing the options – vs. impulse buying (Americans)
Hi there: I am fascinated by this example Pamela as I am directing a project at my university called engaging diaspora in development – we are meeting so many people who are leading projects in the Global South based in Vancouver and could really benefit from a platform that connects them with their local partners and with each other – to exchange ideas, problem solve, fund raise, etc. Really looking forward to what approaches to "matching" interests and collaborating are possible for your project… Best wishes, Joanna
Simon Fraser University, Vancouver, BC—– Original Message —–
From: Pamela McLean <email@example.com>
To: firstname.lastname@example.org, email@example.com
Sent: Mon, 21 Feb 2011 16:52:44 -0800 (PST)
Subject: [OK] A story of climate change, drought, irrigation ideas and struggles to share information. Hi coalition friends. (and readers of my open letters at http://dadamac.posterous.com ) Here is my contribution to the discussions about enabling projects to find each other and rub minds. This is the kind of challenge that attracted me to CotW. It is genuine story. It hope it will help you to understand why I find it hard to answer questions related to neatly categorised projects. There are four main people/organisations in this story, including me. I have high-trust long term relationships with the others -John (Nigeria), Graham (UK) and Sam (Kenya), and am trying
to see if there is any useful overlap between them in the area of irrigation and recent changes in the rains. So, in this story I am simply connecting up some
people who I know. In addition there may be other potential relevant
collaborators – perhaps Appropedia or others we may find through
Coaltion of the Willing (There is more background information to be found through the links below the list)
- There is me/Dadamac-UK-and-online – I am an information connection- not only in the area of climate change but regarding other UK-Africa information exchanges too. I am hoping so much that the techie brilliance that I see at work in CotW will help me to help information flow more effectively.
- There is John Dada/Dadamac-Nigeria/Fantsuam Foundation – he is experimenting with irrigation methods at Attachab – partly through general interest in permaculture and partly because of awareness of local changing weather patterns
- There is Graham Knight/Biodesign – who is trying to share information about irrigation methods
- There is Samwel Kongere – he is asking for help because of local changing weather patterns and drought in his area
I sent an email out to Sam and Graham on Sunday – [mendenyo] Saving water (also relevant COTW and climate changeI got replies from them on Monday – Ref saving water – and Climate Change – thanks Sam and Graham Chasing up progress at Attachab with John is an agenda item for our Wednesday meeting – UK Nigeria team (and meetings) The need is great and my response is puny. I hope CotW will help me to do more. Pamela