I think that it’s important to support and nurture and encourage leadership behaviour amongst folk in the organization. Certainly, there will be a ‘leader’ leading the charge – whether this is a single person or a team, depends on the organization’s culture. I also know, from experience, that when you go online, another ‘culture’ forms amongst the folks, and you start to have formal and informal leaders, both on- and offline, at different stages during a project’s lifecycle.
Interesting conversation on Chief Learning Officer Network, about who should lead the charge for integrating social media in workforce collaboration. The webinar content is informative, but what really rocks is the conversations and comments between folks – evolving into quite an engaged learning experience!