The Importance of Context: Why Enterprise 2.0 Still Fails to Deliver Value

Enterprise 2.0 adoption is being driven by the need to accelerate how we collaborate, by reducing the friction between our systems, applications and human assets. But most vendors have focused almost entirely on improving human to human collaboration with short term fixes, by merely adding more application silos — silos that entirely lack context for the end-user, the business and the stated goals of a given deployment.

Ahh, silos – if there’s not enough in the workplace, add the Enterprise 2.0 component, and create more of them electronically! So, under the guise of greater communication, the ‘solution’ is often one of misalignment and miscommunication.

The author goes on to point out that there’s a move towards “Collaborative Networks” to solve this problem -.


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